Thanks Interactive Advertising Bureau!
So... we all know that we are using our mobile. Here are two charts to show exactly how much more time than on desktops...
Also, here are some details on the types of content that are most important...
Apps that heavily focus on social video and music dominated total time spend on mobile apps in 2015, according to the Interactive Advertising Bureau's (IAB) new 2015 year-end report. Social video app — namely Facebook, Verizon (Go90), and Snapchat — and music apps — including Pandora, Spotify, and iHeartRadio — each racked up billions of total minutes spent on their mobile apps in December 2015.
Unsurprisingly, Google and Apple both made the top 10 apps list in terms of time spend with their bevy of apps. While, the mobile giants both have their own respective music apps (Apple Music, Google Play) and Google has YouTube and its video app, the report did not break out individual apps under these companies. Yahoo, with its popular fantasy sports, mail, and Tumblr apps, also broke the top 10.
Although social video and music dominated time spend, new players emerge when examining the top 10 mobile apps in terms of unique viewers. Facebook, Google, Apple, Pandora, and Yahoo all stay in the top 10 list when looking purely at user numbers. However, Spotify, Netflix, iHeartRadio, Snapchat, and Verizon all fall off the list, suggesting that a smaller number of users are spending more time within these apps. This is largely unsurprising for music apps where users can rack up hours of listening time a day without actively engaging with the app. It's also unsurprising for Netflix which operates on a subscription-only model, restricting the number of unique viewers that open its app to those who pay for the app.